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Branding an Overnight Sensation
We were at the Soho House Fashion Salon last night in New York, sitting in on a 90-minute presentation entitled Brand Creation for the next Generation and the presenters – who normally speak at...
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A Matter of Brand Taste
A study carried out at Rockefeller University shows that in the short-term we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell....
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Visual Branding that Works for Your Brand
Although visual identity seems like only a portion of your brand, it is the first connection formed in the mind of the consumer. That is why you should never underestimate the impact of your brand’s...
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Sampling 101 The Discovery Channel Platform
Getting consumers to take your product for a test drive could possibly lead to new sales and fans. Some call it “Discovery Commerce”, I call it a smart way to sample. Even with all of the online...
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Beautiful Photos & Videos for Your Website
By now you should know that building great content and remarkable visuals for your website and online brand is really important to your success. If you are starting a new business and you don’t have...
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